isual and graphic content can be a great way to strengthen your brand and build your business. However, visual content that is not aligned with your brand can lead to miscommunication and confusion in getting your message across to your audience.
Just like brands will ensure their written content is consistent, visual content must also follow the brand your audience has chosen to follow. In order to create strong visual content to support your brand, there are a few best practices you can follow.
- Build visual content into your brand guidelines: Along with your guidelines for how to use your logo and brand’s name, also include guidelines around the typefaces, colors, and visual content to be used with which content.
- Create graphic templates for your brand: Creating templates for your different brand pieces is a great way to create a consistent brand image. Having a library of templates for different types of platforms (social media, blogs, newsletters, email marketing, etc.) makes it easy to follow and build a visually strong brand.
- Build a library of your own graphic brand elements: Once graphic guidelines have been established and clearly defined, you can begin to build a library of graphic content that supports your brand’s guidelines. After some time you will have built a gallery of imagery you can pull from when a visual element is needed and you can ensure it matches your brand guidelines.
Visual content is an essential component of branding and building a brand consistency. Thankfully a number of easy-to-use tools exist to help you create a graphic library that builds your brand. Canva, PicMonkey, and DesignWizard are a few of the platforms available for free to create graphic content and build a graphic library.
.png)
