DO BLOGS LEAD TO SALES?

logging is a highly involved marketing strategy that requires forethought and many best practices to be effective. Blogs leverage SEO to drive people to visit your website … and, of course, you need people to make sales!

When asked: "Have you ever purchased something from a company after reading a blog post from them?" 56% of people said “Yes,” in a Hubspot study.

Now, slow down - it’s not that simple! A blog will convert people to sales when the right content is used. Topic themes that are important to converting those readers include:

• Discuss your industry and showcase your expertise in your area
• Write about how your offerings can help with your audiences’ everyday pain points

When you include content like this on your website, you’ll gain credibility and trust with that consumer. When they are in need of fixing the problem your product solves, they will think of your company.

To truly understand the content that will resonate with you audience, you may want to start here.

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