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mong the most time consuming part of any inbound marketing strategy is content creation. Content is at the heart of driving traffic to your digital platforms, whether written, visual or video form.
The importance of video content within your strategy cannot be overlooked: as we recently shared, product videos can increase conversions and sales by about 75%!
So, how do you go about managing a video creation strategy that doesn’t overwhelm your time and energy? Here’s some tips on types of videos to create when you’re feeling lost on what to create.
A simple video that offers views of a product from various perspectives, whether there’s narration or not, provides an easier way for a potential customer to experience that product during the decision making process. Make a list of products you’d like to move, products that your company offers more exclusively or products that are popular and choose from the list.
Ask your team about the most common questions there hear from customers, and answer these questions with a demo video! These can be fun and simple to produce as you simply walk through the steps of whatever your explaining.
These topics might also be inspired from a team survey about common questions, or just topics that you know are of general interest to your customers. Make sure the video is informative and provides details that offer credibility.
Customers enjoy knowing more about the places from which they make purchase decisions, so offering unique tidbits of information about your processes or anywhere behind the scenes in your shop makes you feel more relatable.
This idea again is about relatability, and also a useful tool when looking to hire - especially in this competitive market.
Want to start off your video strategy with a bang? Reach out to us today to get our marketing professionals on your side.
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