HOW SMART GOALS CREATE A MORE EFFECTIVE MARKETING STRATEGY

comprehensive marketing strategy will drive more success for your company in hitting its goals, attracting more leads and closing more sales. Why? Because it fits all the pieces of the puzzle together, meaning everything flows as it should to create that desired end result: business, sold.

Think about building construction: drywall does you no good if the framework isn’t in place, and a frame alone isn’t so much use.

This being said, we understand that a comprehensive digital marketing strategy can seem overwhelming.

• Website — is it effective?
• Social media — which platforms?
• Blogs — how often?
• Email newsletters — where to even start?

This is where using SMART goals will help your company hone in the overall direction of your comprehensive marketing strategy without feeling buried.

What is a SMART goal?

SMART stands for …

• Specific
• Measurable
• Attainable
• Relevant
• Time-Bound

You can create a goal that is specific to each of the pieces of your comprehensive marketing plan, that is measurable, attainable and relevant to that platform. Generally, we can look at time-bound goals that are on the same schedule for each platform. For example:

Website:

• Specific: Improve SEO rankings
• Measurable: Achieve 10% more traffic from organic search
• Attainable: 10% is a reasonable increase
• Relevant: More organic traffic means people searching for what we do are finding our website.
• Time-Bound: Achieve goal within 6 months.

Walking through this exercise for each piece of your strategy will help you to focus your efforts specific to each platform. This is important because there are a variety of ways you can utilize the different tools listed (websites, social media, blogs, newsletters and more), and you can get lost trying to achieve it all.

Yet, it’s so much more effective to “do more” because customers are likely to find you in a variety of places and the quality of your company’s online presence is a determining factor in your success.

For more information on SMART goals and a worksheet to help you write your own, download our SMART Goals template. We’re always happy to meet for a free consult to further discuss your comprehensive marketing approach.

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