INDUSTRY-WIDE SLOW DOWN? SEASONAL TRENDS AFFECT BUSINESS, OFFER OPPORTUNITY

Amidst supply chain issues and workforce challenges industry wide, is your company among those also noticing a slow down simply related to the season?

Between typical summer vacation trends and recent travel re-openings after a year or more of pandemic lockdowns, website traffic dips point to industry slow downs around the globe, according to a Hubspot analysis of 103,000 businesses.

Between April and June 2021, the manufacturing industry saw a -7.2% dip, the third highest behind Construction and Financial Activities.

WHAT TO DO WHEN THERE’S MAYBE NOT AS MUCH TO DO?

Plan ahead for busy times

Now is the time to brainstorm and think about your future. Consider both short-term when business ticks up again; and also long-term to create a stronger foundation to hitting projected goals.

• Contingency planning and resource planning can help you prepare.
• Review goals and strategies to achieve these goals.

Consider changes to your marketing strategy

It’s easy to get lost in the weeds while implementing a marketing strategy, so having the time to step back and reflect really helps ensure its effectiveness.

• Clean up your online digital spaces, checking for up-to-date and consistent language on social media profiles, websites and so forth.
• Deep dive into data on previous marketing initiatives.
• Educate yourself on marketing and connect with marketing professionals to fill the gaps, whether that’s signing up for a workshop or looking into hiring an agency.

Use this time to deepen existing customer relationships

Retention is always great for long-term success, but its easy to stop paying attention to when trying to grow your business. Use this slow down to make sure your existing client base gets the care they need.

• Make personal calls to check in on customers and their needs
• Review and improve your customer communication procedures.

Ready to take a deep dive? Check out our comprehensive guide to help manufacturers climb the marketing mountain.

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