ob fairs are more than a place to hire people, but also to network and spread awareness about your company.
Sure, sometimes you hire a person who walks up to your booth. Yet other times, its connections from those interactions that lead you to the final hire.
So how do you maximize your reach during this window of time? Here’s some tips to prepare for a successful job fair as an employer.
- Bring plenty of printed promotional material. This goes beyond job information and hiring needs: ensure the materials you choose have key details that allow attendees to understand your company and culture. There should also be clear information about how to follow up and apply for interested candidates, especially because this brochure could end up in a quality candidate’s hands after being passed on.
- Do something to drive booth visitors. Consider a giveaway that might speak to your company cultura or offer a uniqueness that makes people want in. This giveaway can provide ways to engage, like an ice breaker, and will ensure you have as many conversations as possible.
- Have a follow up plan. Be very clear with candidates on the application process. Will you accept resumes at the event, or do you need candidates to apply? This is for you to decide - but choose and answer and stick with it. Also, be in touch as soon as possible after the event to keep in touch with job seekers before someone else gives them an offer.
Want more help? Head to our series article: Looking to Hire? You’re Not Alone
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