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inkedIn is known as a social media platform for professionals. Many people use it for networking with others in their industry, whether as prospective clients, employees, colleagues or other reasons.
It’s a great place to find people in a position to buy from your business: 61 million LinkedIn users are senior level influencers, and 40 million are in decision-making positions, according to LinkedIn’s Marketing Solutions Blog.
With a properly configured profile and targeted content messages, manufacturers on LinkedIn can leverage the platform as the hub of their online presence, driving interested leads to call your shop.
When using LinkedIn, there are two types of profiles: a LinkedIn Page to represent a company, and Personal Page, sometimes referred to as a member profile.
The LinkedIn Page is important to have set up with correct information, including your website and contact information as well as foundational statements about what you do. This way, someone who stumbles upon your page will know whether you can help.
Your Personal Page is what will represent you as you interact on the platform and post content, comments or request connections with users. When you list your employment on your Personal Page, this will connect to your LinkedIn Page.
While LinkedIn is a social media platform, we;ve already mentioned it is catered to professionals - and this means the way it is used is quite different. It is not a platform where, for example, you will share memes or post personal or family updates. LinkedIn is truly a platform for sharing professional and informative content.
For this reason, many professionals actually head to LinkedIn to intentionally browse content. WHereas on Facebook, your business page is fighting the algorithm trying to win attention over personal posts - on LinkedIn, people are seeking what you have to say.
More than 51 percent of B2B buyers admit content plays a key role in decision-making, and 75 percent of people who selected a vendor say content was an important factor when buying.
With many decision makers using LinkedIn on a regular basis, its important that content showcasing your solutions and expertise is something they find on the platform.
You can post updates such as …
● Offer tips on common issues your customers face
● Recent company news
● Relevant industry news articles
● Updates on new staff
● Posts when you are hiring
The first important step is to make sure you are active and available on the platform so you’re not missing out on those potential customers.
Craving more LinkedIn knowledge? Download a copy of our LinkedIn Tips & Tricks, full of easy ways to get LinkedIn working harder for you.
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