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oming up with fresh social media content ideas is challenging for companies in every industry, and manufacturing is no exception.You may be asking yourself, “What else is there to post about? What would the audience find interesting? What kind of post can bring in new business…or prospective employees?”
It can be especially hard when you’re in the middle of operations every day; it can be challenging to recognize what those outside of your business find interesting and, ultimately, leads them to contact you. We’re here to help with a list of social media post ideas that you can use to generate your next successful social media post.
This post should answer your audience’s question, “what are you capable of?” and is typically used to generate brand awareness and potential business. The subject of this post could be what products you can manufacture (beware of violating DNAs), what your capabilities are (i.e. how you can fabricate thicker metals or different types, what different designs you can do for clients, etc.), or how fast you can produce a product (i.e. did you know post, video of beginning-to-end product manufacture process, machinery operation, etc.)
Testimonials are an effective way to demonstrate your business’ capabilities and excellent customer service. A study from Wyzowl reported that 95% say reviews guide their buying decisions. Best yet, this social media post idea can be shared as a graphic or video (after getting the customer’s or client’s permission).
Manufacturing equipment is undergoing an exciting evolution right now, especially in regards to automation and efficiency. If a new piece of equipment is a selling point, a social media post about this selling point can generate interest, especially if the addition of the equipment gives you additional capabilities or added capacity.
Manufacturers are dealing with a pronounced labor shortage that may prove to be a long-term problem. A study performed by the Deloitte and the Manufacturing Institute estimates that manufacturers could have 2.1 million unfilled positions by 2030. Fortunately, many in the industry realize this problem and have taken steps to build a company culture (find out more about company culture and how to showcase it in this blog) that potential job seekers want to be a part of (in addition to utilizing other strategies, such as educational collaborations). One way to showcase your company culture is with social media posts with behind-the-scene peaks into what it’s like to work for your company. These social media posts can be about company events, initiatives that show the company prioritizes their employees, or employee recognition.
Social media can be a powerful tool for employers looking for job openings. This can be done with a social media post with a list of job openings, or a post about a featured open position.
If you want your company to be seen as an industry leader, this social media post idea is your chance to do so. There are many ways to demonstrate your companies’ competence, such as sharing an industry article, company blog, or article authored by one of your business team members, recognizing a company award (or company member receiving an award), promoting an event where one of your team members is presenting, and highlighting your employees’ enhanced learning achievements.
Every company has a competitive edge that sets them apart; sometimes this “company secret” can be shared---and sometimes not. If your “secret” can be shared, it can be the subject of an awesome social media post. For example, you can share content about a unique piece of machinery or process, or a photo of the result of that process. Whatever it is, this can be a prime way to sway potential customers researching your business online.
This social media idea is a great way to show that your business cares and is part of the community around you. These posts can be as simple as a picture of the food your employees donated for a local food pantry or of one of your executives giving funds to a local charity, or it can be a carousel of photos (or video) of your team helping out at a local organization.
Do you have a new president? Have there been any promotions? Your audience, especially your partners, vendors, and associates, would love to hear about it in your next social media post.
Brainstorming social media ideas is just the start of utilizing social media to reach company goals. To get the most out of your investment in social media marketing, use these tips:
· Make a plan. Manufacturers should create a plan, just as they would do for making manufacturing processes more efficient. In this plan, the company should designate what social media sites are appropriate to meet company goals, how to use the company’s branding assets, and a calendar with post ideas, deadlines, and the parties responsible for them. While plans are valuable, it should be noted that there should still be “openings” for other social media ideas that may come up during daily operations.
· Use AI tools, but customize. Artificial intelligence tools are powerful, but they do have their limitations. Items generated by AI should be customized and proofed.
· Make social media a team effort. Sometimes the best ideas come from other departments. Always be open to ideas from other team members, and be ready to utilize them.
· Evaluate your efforts regularly. Social media marketing is an ongoing effort that should be regularly evaluated and analyzed. When reviewing your post data, look for ways to capitalize on successful posts and improve upon your successes.
Social media posts can be a successful part of a marketing campaign, and an effective way to reach your target audiences. If you need additional assistance beyond your team, contact our team of marketing experts for help with content creation (both with social media posts and getting quality photos and videos), plan execution, and evaluation. Whatever your plan for social media marketing, don’t give up. This effort can yield a solid return-on-investment.
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