.png)
EO or Search Engine Optimization, is the process of improving your site to increase its visibility when people search for products or services related to your business in a search engine. SEO is often thought of in terms of B2C businesses; where an organic visitor to your site is also the end user of the company’s product or service. In this situation, SEO helps get your target audience to your website and then to convert them to paying customers. SEO for manufacturers can look a little bit different.
As a Manufacturer, you are more likely to be B2B focused, which results in a different strategy when it comes to SEO. Instead of your organic website visitor being your end user, it is more likely a decision maker for a potential business customer. In this case, SEO, when used effectively, can act as a lead generation tool for your sales funnel. According to Google’s Consumer Insights Report, 89% of B2B researchers use the internet during the B2B research process. This means that by investing in SEO marketing strategies you are allowing your brand to be seen by those that not only make the decisions but are putting your money where these decision makers are looking. So how do you optimize SEO as a B2B manufacturing company? We have a few tips on where to start.
Create high-quality content for your visitors. When your target audience comes to your site, is your content inspiring them to take action? Create high quality content that answers their questions, highlights how you solve their problems, and that shows that your brand will provide the service and experience they are looking for.
Conduct keyword research to guide content creation. Thankfully today there are almost endless options for SEO tools for conducting keyword research. SEO tools allow you to use multiple algorithms to analyze and evaluate your website for the keywords you specify. Some can also provide a custom plan for you to follow to increase your website’s SEO.
Ensure your website is responsive and efficient. People will be visiting your website from a number of different devices and perspectives - you want all of them to have the same, positive experience when visiting your website. Ensuring that your website is responsive to different screen sizes, that load times are short, and that navigation of your website is easy to follow regardless of the person’s familiarity with your company is a must to ensure that ALL qualified leads are able to navigate to your action items.
Make content on your site crawlable. Crawlability or bot-friendly is the process of creating a site that makes it easy for bots to search your page for content. The four major points that make sites ‘crawlable’ are:
All of these add to your sites credibility AND increase your SEO in the eyes of Google and other search engines.
This is just a starting point, SEO is a constant task that requires ongoing research to stay at the top of the page on search engines. If you are looking for more support, reach out to one of our manufacturing SEO specialists! We would love to ensure that you are at the top on Google searches.
Reach Out Today
