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t the heart of every well-designed website success story is the strategy that drove quality web traffic to the site, converting those visitors into actual leads.
There are many ways to drive this traffic to your website, and which strategy is best for you will depend a bit upon your target audience.
While Search Engine Optimization is vital to setting your website up for success — it’s only part of an effective strategy. Learn more about SEO here , continue on in this post to learn the next key tools for website traffic…
Social media is an excellent way to reach your audience and drive website views, and which platforms you choose among the options - such as Facebook, Instagram, LinkedIn and more - will, again, depend on your target audience.
Here’s a list of some of the statistical demographics for these 3 platforms (source):
Facebook - 2.7 billion monthly active users
● Male vs. Female: 54% of Facebook users are female / 46% male
● 86% of people ages 18-29 use Facebook
● 77% of people ages 30-49 use Facebook
● 51% of people ages 50-65 use Facebook
● 34% of people that are 65+ years old use Facebook
Instagram - 1 billion monthly active users
● Male vs. Female: 51% of Facebook users are female / 49% male
● 67% of people ages 18-29 use Instagram
● 47% of people ages 30-49 use Instagram
● 23% of people ages 50-64 use Instagram
● 8% of people that are 65+ years old use Instagram
LinkedIn - 260 million monthly active users
● Male vs. Female: 43% of Facebook users are female / 57% male
● 21% of people ages 18-24 use LinkedIn
● 60% of people ages 25-34 use LinkedIn
● 17% of people ages 35-54 use LinkedIn
● 3% of people that are 55+ years old use LinkedIn
Around 80% of all people in the United States use some form of social media, according to Statista.com, making it a great form of communication from your business to potential customers. Which platform will most likely hit those in your target audience will depend on reviewing demographics like the above.
Then, it's time to start sharing content on social media. Not every post you share will be a direct link to your website, and sharing a mix of media is actually key to a higher performing social media strategy.
Post about 3 to 5 times a week, and share 1 to 2 direct links to your site each week. This means people can click from your social media to your website.
It’s also important that the links you share provide clear next steps for visitors to take to connect further with you. This is inherent to a quality website design, but you can also embed relevant placed calls to action for people to contact you or download a specific resource.
Interested in a marketing strategy that drives website traffic? Contact us for a free consult today!
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