NFTS AND YOUR DIGITAL MARKETING STRATEGY

s a business today, you must continuously be educating and staying on top of the changing digital world. Once you have mastered one trend, another one is beginning to make waves. One of the newest hot trends that seems to be building momentum are NFTs or non-fungible tokens.

What are NFTs?

Simply put, a NFT is a unique digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally one of a kind, or at least one of a very limited run, and have unique identifying codes. As an example, NFTs are like physical collector’s items, only digital. So instead of getting a physical painting to hang on the wall, the buyer gets a digital file instead.

What are the benefits of NFTs for your business?

According to Nonfungible.com, NFT sales jumped 21,000% in 2021 from 2020 for a total of over $17 billion.

The NFT market has shown no signs of slowing down. As your business creates a strategic plan for the remainder of 2022 and beyond. Here are a few reasons to consider incorporating NFTs into your businesses digital marketing strategy:

1. NFTs provide a new, additional stream of revenue for your business.
2. NFTs can expose your business to a new audience.
3. NFTs offer the opportunity to open a new digital platform to give your business (and brand) another way to build a community online.

As you develop your digital marketing strategy, if you run into questions or would like to talk with one of our associates for strategic guidance, please contact us.

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