NO BRAINER BRANDING: MISSION STATEMENTS MATTER

reating a brand for a company is not something that happens overnight. It requires dedication and persistence, a strategic focus on how your brand shows up in every interaction with existing and potential customers.

It sounds complex, so how can we simplify? Here’s some no brainer branding tips on crafting your mission statement.

Make sure it's well defined

When people understand the mission, it's a lot easier to implement. This means time needs to be put in up front deciding the best language suited to portraying the brand. This doesn’t happen in a single session! Branding overall can take weeks to months.

When you’re working on your mission statement, you should work through various exercises to define the elements of your brand that are important. When you have made some decisions, sleep on it. No brainer! Come back with fresh eyes and a fresh mind. Then you can ask yourself:

• Is this really our brand?
• Is anything missing?
• Does all the verbiage make sense?
• Will an outsider totally “get us” from reading this?

If you can pass that checklist and feel totally satisfied, then move on! You’ve defined a mission statement that will simply work for you.

But wait, what needs to be included in a mission statement?

A brand mission is about portraying your vision for the future while also explaining its current value: how what you do now fulfills that vision. Some questions to get started with your brand mission include:

• Why did you start your company?
• What does your business mean to you?
• What aspirations do you have for your company?
• How do your current services fulfill those aspirations?
• Describe how your work benefits consumers.

Want more brand inspiration? Check out more blogs about brand strategy.

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