NO BRAINER SOCIAL MEDIA: TIPS ON MAKING CONTENT CREATION EASIER

e’re not going to sugar coat it, managing social media for marketing isn't easy as pie. Yet, there are steps you can take to make it feel more like a no brainer process.

HERE’S SOME TIPS ON MAKING CREATING SOCIAL POSTS EASIER AS PART OF YOUR NO BRAINER SOCIAL MEDIA STRATEGY.

Create Content Buckets

Brainstorm types of content that your audience wants to hear about. This could range from project showcases to employee highlights, you could talk about machine capabilities including upgrades or unique use cases. This can turn into multiple monthly posts no problem! For example:

• Project showcases
• How you helped Company A get a part it needed on a tight deadline.
• The awesome customer service you provided completing a job for Company B.
• Employee highlights
• Andy’s retirement
• New hire highlight
• Machine Capabilities
• New machine, hooray!
• Quick video of a machine operating

You can repeat this process each month to quickly come up with specific posts from your topic buckets.

Leverage Content Used Elsewhere

If your company is producing content being used anywhere else, it should also be a part of your social media message. If you maintain a blog, then post your blogs on social media - not just once, but a few times. Tweak the text you use to call attention to the blog each post, and sprinkle different posts in between. If you work on a new sales brochure, you can piece this content into a few social media posts, too. Now you’ve got it …

Social Media Can be Used for Sales

Don’t be shy about periodically posting promotional content as well! Let people know how to get in touch with your sales team or request a quote. The more they love your engaging content from above, the more likely they will be to bite on this ask.

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