n a highly digitalized world, online marketing has become the prime focus for marketing strategy, often leaving print marketing on the back burner. However, print marketing is still effective and has, in a sense, become a ‘hidden power’ to boosting your marketing plan.
Statistics show that combination print and digital marketing have a 400% efficacy rate, and 80% of consumers take action on targeted print mailers.
When it comes to print media, here are a few pieces that you need to effectively market your business and combine this hidden power with your digital efforts.
- Business Cards: Business cards are a tangible opportunity to further your business’ brand. If designed in a strategic way, business cards are the perfect way to dangle your brand, contact information and key information in front of your ideal clients. Coupled with a specific call to action on the card and vwoila - effective.
- Letterhead: Your letterhead is a heading on the top of business papers. Often, a letterhead includes your company logo, contact information and company name. Your letterhead should be used on all business communications you send out and is the first thing people see when they receive information from your business. When designed well, a letterhead can communicate professionalism and build credibility for your brand. It can also direct consumers to your target audience to your digital platforms, and closer to taking that next key action in converting to a customer.
- Brochure: A brochure is often one of the first pieces any new business looks to have created. A brochure can be the perfect leave behind for communicating what your brand does and why someone should do business with you. Brochures are convenient in size, and give the opportunity to communicate a lot of information in a small space. A well-designed brochure also offers the ability to strengthen your brand identity and build trust with the viewer. A strategically placed QR code or easy to remember URL that takes viewers to a landing page aligned with the campaign messaging will drive more results.
For all print pieces, good graphic design and copy content is key to driving the best results. If utilized correctly, print marketing is a hidden super power to communicating with your target audience.
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