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very day nearly 6.9 billion searches occur on Google, making Google the most visited website on the planet. This makes Google a great place to get in front of your target audience and to convert impressions into sales. Still not convinced? We put together a list of a few BIG reasons Google Ads is a great investment for your business’s advertising plan.
One of the best perks of Google Ads is how easy it is to customize to your business’s business goals, budget, and metrics. You can easily go into Google Ads to set your PPC metrics and Google does the rest! Google’s robust analytics tools will work very quietly and efficiently in the background, retrieve your analytics results, and send you reports without you having to do a thing!
For example, you can set up a flag for certain keywords. If someone searches for ‘Steel Mountain Marketing’ or ‘Steel Marketing’ or ‘Mountain Marketing’ - your ad would appear. You can also test to see which keywords perform best and adjust your ad accordingly.
One of the biggest perks to Google Ads is that the ads are set up as PPC or Pay Per Click. This means that you only pay for the ads that viewers choose to click on. Once you are able to optimize your ads, you will be reaching your ideal audience, resulting in a high ROI.
Google Ads is a great catalyst for boosting your SEO on the highest trafficked search engine on the internet. In essence, you are tapping into a huge pool of highly qualified leads and Google Ads allows you to stand out from your competition by using SEO. By boosting SEO, many businesses see a fast ROI on their Google Ad investment.
After setting your ads up, you have full control over how much you would like to spend on ads by setting up spending constraints on your daily budget, maximum bids, monthly budget, and more. This allows you to run your ads with confidence and makes creating a budget that works for you easy.
If you are looking for more guidance on how to get started with Google Ads, reach out to one of our advertisement experts today.
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