SOCIAL MEDIA 101: WHY IMAGES MATTER FOR YOUR SOCIAL MEDIA EFFECTIVENESS

ocial media is a powerhouse marketing tool. According to the Harris Poll, in 2020, 55% of consumers learned about new companies via social media. That’s huge! When used effectively, images on social media ensure that your brand is attracting your ideal audience and building your brand’s legitimacy.

Social media is a busy place filled with endless amounts of content; eye-catching images will allow your posts to stand out from the noise to increase your engagement.

Quality images on social media, grab audience attention, keep interest, make your brand memorable, and build brand identity.

Images are key to social media success, but choosing the right image is equally as important. Here are three ways to ensure images are improving your social media presence.

1. Select high-quality, relevant images. The images you select must speak to your ideal audiences. Creating or finding the right images for your content is key. Add your own images or download free images from sites like Unsplash or Pixabay.
2. Add an image every time you post to social media. This will enable you to gain credibility with your audience. Social media is a place your audience can ‘test drive’ your brand and get to know you before making a commitment or purchase, curating an image gallery that speaks to your ideal audience will not only attract them to your site, but inspire them to take the next action step you are asking them to take.
3. Stick to your brand. Consistency is also key with your images, so find images with similar styles and colors that reflect your brand. This is an opportunity to expand your marketing and sales efforts. Be sure to add your brand’s logo, colors, taglines, etc. to your social media images to make them recognizable to your followers.

Images are one of the key components to succeeding on many various social media platforms that are heavily a visual experience. Make sure that you are curating an image gallery that speaks to your audience, represents your brand, and will drive viewers to take the next action step you want them to take.

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