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earing the end of 2021, production in US factories hit an all-time high in three years. Deloitte’s 2022 manufacturing industry outlook predicts ongoing growth this year, yet pre-existing challenges will continue to prohibit that acceleration.
Among the top barriers? Workforce shortages and supply chain disruptions. Here we offer some tips on overcoming workforce struggles and reaching your target audience to keep your workflow in its prime.
Leverage Digital Media to Reach Employees
If your company is hiring - like so many - take advantage of social media to reach potential candidates. When done well, you can leverage social media to communicate why your company culture is a good fit for potential candidates, and you can offer the story that helps your company stand out from the crowd.
LinkedIn is the place to be when hunting for professionals, and your human resources team should proactively use this space in seeking fit candidates. This still won’t overcome competitive labor opportunities, however, and you may need to prepare as a company on how to attract talent - from assessing payroll to benefits to culture and more.
“Manufacturing executives may also need to balance goals for retention, culture, and innovation,” says an article on Business Facilities, a media brand that highlights economic development news. “As flexible work is taking root in offices, manufacturers should explore ways to add flexibility across their organization in order to attract and retain workers.”
Looking for more hiring tips? Check out our hiring guide series for more advice.
Leverage Digital Marketing to Reach Your Target Audience
Now will be more important than ever that you strategically plan your marketing in order to stand out from the competition, while also attracting the specific work that your company is well positioned to complete.
If you have a shortage in a certain skill set but a strength in another, you will want to strategically consider how to grow in that area versus onboarding an abundance of work you may not be set up to complete.
When you proactively use digital marketing to share this information and attract the attention of those looking for this help, you’ll onboard more leads that you can handle.
Want more advice? Check out this blog on standing out as the go-to manufacturer, or browse our blog page for other article topics.
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