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marketing strategy can seem like a complex web, full of intricate details and multiple options and opportunities. While there is no one-size-fits-all approach, there are core pieces that each business needs to consider in laying a solid foundation.
These are the 7 no brainer marketing strategies to pay attention to for success.
A brand is a relationship built between a business and a customer. The visuals and messaging you choose will help you connect with your customers. Establish key brand statements to talk about who you are, what you do and what sets you apart. And consistency is important! Say it again and again, without wavering from your stance.
A website is important to establish credibility. Most people expect companies to have a website to find basic information about who you are and what you do. If your website is difficult to use, takes too long to load or the information is confusing - you’ll quickly drive potential customers away.
Do you know what people are saying about your company online? Many people rely on reviews to make purchase decisions, so it’s essential to make sure you are getting reviews and interacting with the people who post. Think about how many of your sales may come from referrals after a job well done. Online reviews on accurate listings can amplify this effect.
Your company needs to exist where people do in order to be heard and found. Social media is also a great place to interact with people and start building relationships through your brand. Remember to leverage your brand messaging and be consistent in your language. There are many platforms, such as Facebook, Instagram, LinkedIn, Twitter and more. You do not need to manage these all, but find the places where your audience hangs out for the highest success.
Creating a paid advertising strategy doesn’t have to be a gamble. Be sure to set a specific budget and goals so that you can measure results and make informed decisions about future paid advertising. As for the ad copy, keep your customer in mind and remember the brand personality you’ve established as you balance speaking directly to people while creating a consistent brand experience.
Blog content is a key way for your company to begin communicating about in-depth topics relevant to the work you do. It’s a great space to showcase your projects and offer useful information that will begin to build trust with your audience. Check out this post for tips on coming up with blog content topics.
Email marketing is among the top places for customer conversion. Email newsletters can be used to build rapport and deepen trust, which keeps your brand top of mind when a list subscriber may have a need for your product.
We hope this no brainer review simplified what can often be a complex process. While there are many details to consider within each area, and our blog offers an abundance of tips about each of them - you don’t need to get so lost in the weeds you never get started.
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