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hether you are looking to hire or hit sales goals, LinkedIn holds potential to reach the target audience full of the people you are looking to find.
But how do you connect with these individuals? Video is a powerful content tool that will automatically build recognition between you and your audience without requiring an ongoing presence. Here’s a look at some different ways to post and share videos on LinkedIn.
Native video is uploaded directly to LinkedIn’s platform and shared as a post on your business page or personal profile. Native video tends to grab more attention from users scrolling through because the video will begin to preview in the feed - movement that generates interest.
Link videos are hosted somewhere else - your website or Youtube for example, and require someone to click off the platform. While there are reasons to post videos to these platforms, and sometimes a reason to drive traffic to the link instead of simply watching the native video - your end goal should be carefully considered.
You are likely to get more video views from a Native video than a Link video, simply because the Link requires a click first. If the video is compelling and the text to accompany the video has a clear CTA, then you can still generate traffic to a goal landing page similar to how you would with a Link video.
If you want to draw more attention and traffic to your website, however, a link to a video embedded on your website would make sense. Consider this if you want someone to click the video and hopefully visit other areas of your website.
Once you create a habit of sharing native videos, your LinkedIn page will now have a video tab that houses all previously posted content. This creates a nice collection for LinkedIn users to browse your videos and learn more about your company.
You can also copy direct links to LinkedIn videos, if you’d like to share on other platforms, such as via e-mail marketing or a direct e-mail message, to drive people to your LinkedIn page and grow your views and audience there.
Video ads on LinkedIn are created in sponsored content format, which means its a video you’ve already posted and now choose to pay to reach a larger audience.
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