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very business dreams of it: a world where leads come directly to you. No searching for prospects nor scrambling to hit revenue goals.
How is this possible? Inbound marketing.
Inbound marketing is a strategy that leverages valuable content and experiences that draw the attention of relevant prospects, and then nurtures them into reaching out and converting to a qualified lead.
Inbound marketing can look unique for specific company, but often includes things like:
This can be a lot to manage, but as Inbound Marketing has evolved so have the tools to manage it! At Steel Mountain Marketing, we are a partner agency for Hubspot, a cloud-based CRM that puts all your inbound marketing tools in one place.
A cloud-based what now? Ok, let’s break it down.
Hubspot is a digital program to implement a marketing strategy and maintain a database of potential and current clients in what is called the CRM - client relationship management - tool.
Using Hubspot, we can track marketing efforts until an individual turns into a prospect and is passed to a sales team, and then track them further until they become a customer and are based on the customer service team. This means Hubspot is a great tool for streamlining communication among these three steps of a new customer’s journey.
Sticking with the theme of streamlining, HubSpot can be used for ….
Hubspot is a dream tool for manufacturers to effectively grow with inbound marketing, because it simply puts everything in one place which also improves the way a potential customer experiences all the content meant to convert this person into a lead.
Want more info about HubSpot? Schedule a free consult to learn more about the benefits of working with a HubSpot partner (by the way, Steel Mountain Marketing is one.)
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