UP YOUR GAME WITH THESE DIGITAL HIRING STRATEGIES

f you are in need of more employees yet struggling to find the right matches, you may need to up your game with your hiring strategy.

We have a series of blogs speaking to various challenges when it comes to hiring (find that here), and here want to offer some insight into using some more advanced digital tools for reaching and connecting with potential candidates.

Hiring Strategy No. 1 - Boost Facebook Posts to Ideal Audience

You know the saying, “if you build it, they will come,” but how often has this actually been true? More often than not, people don’t simply show up just because something is there. People need to know about it! And this is where marketing and advertising come in.

As for hiring, just because you put a job post out there does NOT mean candidates will flock to it - and especially not the ideal candidates. If you really want to build a quality team, it is worth investing some funds into ad spend to drive ideal candidates. Using Facebook’s targeting, you can attract candidates with specific backgrounds and interests, so that they are qualified and a good cultural fit.

Hiring Strategy No. 2 - Send Ads to Business Messenger to Kick Start Convos

Rather than just driving traffic from your ad to a landing page, you can direct individuals to message you on Facebook’s business messenger tool. This is a great way to start conversations to allow candidates to express interest and ask questions. It also makes you instantly connected for follow up, and can create a more effective application process for everyone involved. This approach will seem personalized and impressive to potential candidates - and if you are driving the right audience your inbox will be flooded with people you can’t wait to hire.

Hiring Strategy No. 3 - Leverage Hubspot to Organize Candidate Accounts

Integrate this entire strategy with Hubspot in order to track and organize candidates. You can create customized, automated welcome messages so that the process feels personal but can also be slightly hands off. You can assign candidate numbers to track and organize the hiring process.

As a Hubspot partner agency, we have access to all of these tools and can help create this success for your hiring strategy! Reach out to us today.

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