UTILIZING ONLINE MARKETING TIP TO CURB THE 'GREAT RESIGNATION'

he past few years have presented the manufacturing industry with it all. Between the constant roadblocks and endless ups and downs - there is a lot to learn from this experience to make marketing work for your manufacturing company.

For example, according to a study by the Washington Post, the manufacturing industry saw a nearly 60% jump in job quitting since 2020.

This “Great Resignation in Manufacturing'' is higher than any other industry, including hospitality, retail, and restaurants, which have all seen a nearly 30% jump in resignations.

So, how can your business position itself to not only retain its current employees but also attract new talent? In the blog post, we will outline a few ways to utilize your online marketing to help.

Update your Website Content

Your website is seen as a direct reflection of the experience a potential customer or employee would have with your company. Doing a website refresh is a great place to start to ensure your marketing is communicating the message and experience you want potential employees to have with your business.

1. Your ‘About Us’ Page: Ensure that you are sharing the faces and stories behind your brand. Explain your history, mission, vision, and more. Your company is noteworthy, so prove that to the world.
2. Your ‘Meet the Team’ Page: This page should showcase the faces and personalities that make up your company. By showcasing not only your team’s name and photo., but also communicating their personalities and interests, a potential employee will more easily be able to envision themselves at your company.
3. Your ‘Careers’ Page: Make sure the keywords chosen are ‘user-friendly.’. Your business will be hiring for the entirety of its existence. If you do not have it already, this is a perfect time to invest in a platform that makes applying, interviewing, and onboarding quick and easy.

Optimize SEO

Search engine optimization is one of the most underrated marketing strategies: direct searches accounts for about half of all internet traffic to your website. Conducting an SEO audit can ensure that your website is being found by your target audiences for employees.

Here are 3 tips for boosting SEO:

1. Write your SEO content in a way that is both search engine friendly and appealing to your target audience.
2. Build your backlinks by getting links to your website from other websites. The correct backlinks make your site more credible and ‘search worthy’ in Google’s eyes which will improve your organic search engine rankings.
3. Ensure your website is mobile friendly and utilizes mobile SEO. With the rise of mobile users on search engines,  search engines are favoring sites that are designed with mobile users in mind.

User-friendly/responsive design

People will be finding your website from a variety of different devices from mobile, tablet, and computers - your website should cater to them all. Ensuring your website is responsive to different devices and loads quickly will keep visitors on your website, enhance their experience, which will help when attracting new talent.

The Great Resignation has been hard across the country for all industries and the manufacturing industry is definitely not immune. Ensure that your business is retaining and attracting employees by doing an online marketing audit of your brand’s experience to potential new hires. If you are still looking for more support, reach out to our team, we would love to help.

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