ocial media has taken over the way in which we consume and find information. On the fast-moving online space, video content currently leads the way. Videos are the most effective tool for your brand to stand out from other content and capture your audience’s attention. Videos also offer an interactive way for people to engage with your business.
Platforms such as YouTube, Tik Tok, Instagram and Facebook have, in recent months, made short video clips the preferred type of media for growing your audience. We have put together a few tips for planning, creating, and sharing video content to social media.
- Keep it Simple: When strategizing video content (and social media content in general), your messaging should be kept simple and easy to follow. Our attention spans when scrolling through social media are mere seconds. You must be able to catch your audience’s attention and convey your message clearly to have an impact.
- Share content that is informative and actionable for your audience: Piggybacking number one, since attention spans are short and you are competing with a lot of other content, you must be putting out quality content that provides value to your audience. Why should someone scrolling stop and view your video? If you are concisely able to share valuable information in an easy to understand way → you have some gold content.
- Know your video specs: Every social media platform has different standards and requirements for sizing. Beyond that many social media platforms even have different video format options depending on if you are sharing a post, story, reel, or going live. Generally, there are a few guidelines to follow to be sure your video content is fitting with each platforms preferences.
- Make sure you are staying up to date with each platform you post too’s standards for video specs.
- Always upload your videos in the highest quality possible
- Include closed captions and alternative test to ensure that everyone is able to see your content
- Use appropriate hashtags to further your videos reach
- Evergreen content: One of the great aspects of video content right now is it continues your reach for days, weeks, even months after you post it. Often general posts are engaged with for a day or so before engagement tapers off. While you may post a video and not see a lot of engagement on it for weeks!
With the average person spending nearly 2.5 hours a day on social media, creating quality content that is going to entice your audience will be the key to growing your social media presence and business.
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