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o you remember how you heard about the restaurant that you now consider your favorite? What about that gadget in your kitchen that you use even more often than you thought you would?
Companies often ask where you first learned about what they sell. While you may come up with an answer, chances are, you’re probably also forgetting a touch point or two along the journey to that sale.
The truth is, there are an abundance of places customers find your company and the cumulative touch points along the trail add up to make them comfortable in saying “yes,” to buying from you. Here’s a list of places people will find you, that might not be top of mind …
Professionals use LinkedIn as a way to connect with others in their fields. With more than 675 million monthly users, there is a lot of opportunity for connection. Given the nature of the platform, it’s a great space for B2B networking.
A strong LinkedIn profile can help someone searching for a solution that you can provide to find you. While you’re not likely to get a conversion to sale straight out of a LinkedIn profile view, it’s one piece of the puzzle that will build trust with a potential customer and send them researching more about you.
An active and effective Facebook business presence includes a healthy level of engagement from your followers. When your company page posts something that someone likes or comments on, Facebook’s algorithm can cause that to display in the feeds of friends of your followers.
And since people are likely to be connected with other people in their industry, this means you’re likely to show up in the news feed of someone who will someday need your services. Again, this isn’t likely an instant conversion - but it’s a simple way to create another touchpoint with potential customers.
Groups are becoming an increasingly popular place for people to connect on Facebook around a common theme. There are more than 10 million groups on Facebook, with 1.4 billion people using them. Finding active groups related to your industry is a great way to join more online conversations that will lead people to learn about your company. Offering authentic advice on group threads will build trust with people who see it, and as they research more about you they will eventually find your company.
While the destination (a sale) is important to your bottom line, the journey you create for your customers can drastically change the way you close new work. Realizing the impact these digital touchpoints can have on your business is key in crafting a digital strategy that will effectively connect with more customers.
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