WHY A MANUFACTURER'S BRAND MATTERS

ixed messages: you know the ones.

Your spouse gives you the green light on that fishing trip this weekend. Yet, you can’t help but notice that squint in her eyes, like she’s secretly contemplating your untimely demise …

AVOID SENDING MIXED BRAND MESSAGES

It’s confusing to get varying messages, making it difficult to know which one to trust. So why would you ever want to do something that would make your customers feel this way?

It’s important that your company hones its tone of voice and communication style in a way that offers a consistent experience for customers. This is all accomplished with a strong understanding of your brand.

WHAT IS A BRAND?

Your brand includes the symbols and qualitative features that set you apart from others in your industry. This means a brand goes beyond just a logo and includes your name, tagline, a distinct tone of voice and customer experience.

The brand message needs to feel authentic, and a big part of creating this genuine experience is to offer it up consistently any time your company creates marketing campaigns, in every piece of your online presence and interactions with potential customers in any format.

Want to get started on your consistent brand message today? Check out the 3 pieces that contribute to a well defined brand.

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