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By 1985, the Fogels purchased Basic Metals, fueling growth with new equipment and a 36,000-square-foot facility. Todd became the sole owner in 1999, expanding with a Mississippi warehouse. In 2010, Todd’s son, Andy, joined the Basic Metals team. Together, they expanded operations to Goodyear, Arizona, added new fiber laser processing equipment and became an ISO 9001:2015 certified company. Today, the family-owned company continues its "People First" legacy, shipping billions of pounds of metal across North America while focusing on continuous improvement, high-quality products, and ethical practices.
Steel Mountain Marketing delivered a comprehensive suite of digital services for Basic Metals, strategically designed to elevate their online presence and drive business growth. We spearheaded the creation of a brand-new website, ensuring it was visually compelling, SEO-optimized, and fully responsive across all devices. Our team also manages their social media channels through the Mount Rushmore marketing package, which included tailored content strategies, regular updates, and consistent engagement with their audience. In addition, we conducted an extensive photo and video shoot, producing high-quality visual content for both digital and print use. To further enhance their online visibility, we implemented a robust SEO plan, focusing on keyword optimization, on-page enhancements, and a targeted backlink strategy. Through continuous monitoring and adjustments, we ensured sustained improvement in their search engine rankings and overall digital performance.
Steel Mountain Marketing led the creation of a new website for Basic Metals, starting with layout design and advancing through customized content development that highlighted their brand. We focused on optimizing SEO and conducted extensive testing, including SEMRush assessments and responsiveness checks, to ensure top performance. After finalizing the site, we published and indexed it with Google Search Console, making sure it was fully optimized to boost organic search visibility and maintain a functional online presence. Additionally, we ensured a strong mobile presence for users accessing the site on various devices.
Steel Mountain Marketing is dedicated to driving your digital success through our comprehensive Mount Rushmore marketing package. We start with a strategy call to understand your company's goals and needs, followed by crafting a detailed inbound and content strategy tailored by our experts. Our package includes technical implementation, reporting setup, and CRM configuration to ensure effective marketing results. We manage all aspects of digital marketing project planning and execution, providing regular updates and reports to maximize your investment. Additionally, we deliver quarterly blog posts to boost SEO, manage their LinkedIn page, and send out a marketing email each quarter to keep the audience engaged.
Steel Mountain Marketing expertly managed a complete photo and video shoot for Basic Metals, producing top-tier images and footage for digital and print use. The project kicked off with a detailed pre-production consultation, where we collaborated with Basic Metals to align on the vision and objectives. Throughout the shoot, we employed both traditional and drone photography techniques to capture key moments from multiple perspectives. Our post-production process involved careful editing and retouching to deliver the highest quality content. In just a few days, Basic Metals received their polished photos and company overview video, ready for immediate deployment across all platforms.
Steel Mountain Marketing provided a comprehensive SEO service for Basic Metals, focused on increasing organic website traffic. We started with detailed keyword research to identify high-ranking, industry-specific terms relevant to Basic Metals' offerings. Our team then implemented on-page SEO techniques, optimizing meta tags, headers, and content to boost search engine visibility. Additionally, we developed a targeted backlink strategy to strengthen the site's authority and credibility. To maintain ongoing improvements, we continuously monitored website traffic, keyword rankings, and other vital metrics, making data-driven adjustments to maximize overall performance.
As a result of Steel Mountain Marketing's comprehensive efforts, Basic Metals experienced significant improvements in their digital presence and online performance. The newly launched website not only showcased their brand more effectively but also attracted increased organic traffic, thanks to strategic SEO implementation. The social media management services led to higher engagement rates and stronger connections with their target audience. The professional photo and video content provided a compelling visual narrative, enhancing both their digital and print marketing efforts. Overall, Basic Metals saw a boost in brand visibility, credibility, and customer engagement, positioning them for continued growth and success in their industry.
In conclusion, Steel Mountain Marketing's multifaceted approach successfully elevated Basic Metals' online presence, ensuring their brand is well-positioned in a competitive market. Through the creation of a dynamic website, targeted SEO strategies, engaging social media management, and high-quality visual content, we have laid a strong foundation for Basic Metals to continue thriving and reaching new heights. Our partnership has not only enhanced their digital footprint but also set the stage for sustained growth and long-term success.
Steel Mountain Marketing provided Phoenix Innovations with a comprehensive photo and video shoot, capturing high-quality visuals through both traditional and drone photography. After thorough editing, we delivered polished photos and a company overview video ready for use. We also crafted a 10 Pack of Static Image Social Media Posts to boost their online presence and engage their audience effectively.
Steel Mountain Marketing partnered with OpEx Service to enhance their digital presence and marketing strategy. We developed a modern website, implemented a targeted SEO plan, managed social media, and created engaging content, including blog posts and visual media. Our efforts have significantly boosted OpEx Service's online visibility, strengthened their industry authority, and fostered deeper connections with their audience, driving overall business growth.
Steel Mountain Marketing provided WeldFab with high-quality photo and video content, capturing key moments through traditional and drone photography. The final, polished visuals are now used across WeldFab's digital marketing platforms, including their website, to enhance their brand presence and engage their audience.
