Big Game Steel

About the client

Big Game Steel, part of On Point Holdings, offers top-tier sheet metal storage solutions tailored for metal fabrication shops. Specializing in durable, space-saving storage racks, their lineup includes the Standard Rack, ideal for forklift-only operations, and the Combo Rack, designed for both forklift and crane access. These products enhance efficiency, safety, and material accessibility, helping businesses optimize floor space and streamline operations. Trusted by many, Big Game Steel delivers reliable solutions that meet the highest standards of quality and durability in the industry.

Live Project
Category
View Live Website
Client
Big Game Steel
Published
August 7, 2024

Objective

Steel Mountain Marketing spearheaded a comprehensive digital strategy for Big Game Steel, encompassing website creation, SEO, social media management, blog development, and email marketing. The website project involved a detailed analysis of Big Game Steel's existing online presence and close collaboration to understand their brand and objectives. This led to the development of a fresh, modern website with enhanced navigation and engaging visuals. Our customized SEO plan aimed to significantly boost Big Game Steel's online visibility by targeting industry-specific keywords and implementing technical improvements. In managing social media, we focused on creating relevant content and fostering a dynamic online community, positioning Big Game Steel as a leader in the metal storage solutions industry. The blog we introduced serves as a key platform for sharing valuable insights and updates, further establishing the company as an industry authority. Additionally, our targeted email marketing campaigns are designed to effectively engage potential clients and industry contacts, ensuring that Big Game Steel's messages stand out and drive meaningful interactions.

01.

Scope of Work

Website Creation

Steel Mountain Marketing directed the creation of Big Game Steel's new website from scratch. The process started with an in-depth analysis of their current online presence to pinpoint areas for enhancement. By working closely with Big Game Steel, we developed a comprehensive understanding of their brand identity, goals, and target audience. Leveraging these insights, we designed a fresh, contemporary website that effectively highlights the services offered by their subsidiaries, featuring improved navigation, refined content, and captivating visuals to ensure an outstanding user experience.

SEO Plan

Steel Mountain Marketing crafted and executed a tailored SEO strategy to significantly boost Big Game Steel's online visibility and enhance their search engine rankings. The strategy began with detailed keyword research to identify impactful, industry-specific terms that would attract potential clients seeking metal storage solutions. We then optimized on-page elements, including metatags, headers, and content, to align with these targeted keywords. In addition, we implemented technical SEO improvements, such as enhancing site speed, mobile responsiveness, and crawlability, to elevate the website’s performance in search results. The primary aim was to increase organic traffic, attract qualified leads, and ultimately drive higher conversions through ongoing enhancements in search engine performance.

Social Media Management

Recognizing the crucial role of social media in the modern business landscape, Steel Mountain Marketing assumed full management of Big Game Steel's social media presence. Our approach began with an in-depth analysis of their target audience and industry trends, enabling us to develop content that aligns with Big Game Steel’s core values and goals. By consistently posting updates, insightful industry information, and engaging content, we cultivated a dynamic online community around the Big Game Steel brand and established the company as a leader in the metal storage solutions industry. Our focus was on boosting brand visibility, connecting with potential clients, and strengthening relationships with key stakeholders. Through strategic content planning and regular engagement, we aimed to enhance Big Game Steel's digital footprint, showcasing the company’s expertise and innovations to a wider audience and fostering valuable industry connections.

Blog Posts

Steel Mountain Marketing introduced a strategically crafted blog for Big Game Steel to position the company as a prominent authority in the metal storage solutions industry. The blog offers a diverse array of engaging and informative content, including industry trend analyses, comprehensive case studies, and updates on the company’s latest developments. The main objective is to both educate Big Game Steel's audience and boost the website's search engine optimization (SEO).By regularly delivering new and pertinent content, the blog not only improves the company's online visibility but also reinforces its status as a leading thought leader in the sector.

Email Marketing

Steel Mountain Marketing harnesses the effectiveness of email marketing to connect with potential customers and industry contacts interested in Big Game Steel. Ina sea of daily emails, our strategy ensures that your messages capture attention. We design impactful emails with engaging content and strategically placed calls-to-action to establish a direct and meaningful link between Big Game Steel and its audience. Leveraging our expertise, we boost the brand’s visibility and drive meaningful engagement through expertly crafted and targeted email campaigns. Our services encompass the creation and distribution of marketing emails tailored to your company’s needs.

02.

Results

Steel Mountain Marketing’s efforts for Big Game Steel yielded significant outcomes across multiple digital channels. The newly designed website has greatly enhanced user experience with its modern look and improved functionality, effectively showcasing Big Game Steel's services and subsidiaries. The tailored SEO strategy successfully increased the website’s visibility, driving a substantial rise in organic traffic and generating high-quality leads. Social media management has cultivated a vibrant online community, positioning Big Game Steel as a thought leader in the metal storage solutions sector and expanding its reach to potential clients. The blog has become a vital resource for industry insights and company updates, further boosting the company's online presence and authority. Additionally, the strategic email marketing campaigns have effectively engaged recipients, driving meaningful interactions and reinforcing Big Game Steel’s brand visibility. Overall, these initiatives have significantly contributed to Big Game Steel's growth and prominence in the industry.

03.

Conclusion

In conclusion, Steel Mountain Marketing's comprehensive approach has substantially elevated Big Game Steel's digital presence and industry standing. By delivering a modern, user-centric website, implementing a robust SEO strategy, managing dynamic social media campaigns, launching a compelling blog, and executing targeted email marketing, we have effectively enhanced the company’s visibility, engagement, and authority in the metal storage solutions sector. These concerted efforts have not only driven increased traffic and generated valuable leads but also strengthened Big Game Steel's reputation as a leader in their field. Through our strategic and integrated solutions, we have positioned Big Game Steel for continued success and growth in a competitive marketplace.

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