Wicker Brothers

About the client

For over two decades, Wicker Brothers has been dedicated to providing customers with exceptional custom metal fabrication services. From Fortune 500 companies to government agencies and restaurants, their clients rely on them to deliver high-quality products with cost efficiency as a priority.

Live Project
Category
View Live Website
Client
Wicker Brothers
Published
October 25, 2024

Objective

Steel Mountain Marketing delivered a comprehensive website refresh, SEO optimization, and media shoot for Wicker Brothers. The website overhaul included a thorough analysis and redesign, resulting in a modern, user-friendly site aligned with Wicker Brothers' brand and goals. SEO efforts focused on keyword research, on-page optimizations, and a backlink strategy to boost search visibility and authority. Additionally, the team executed a professional photo and video shoot, providing high-quality visuals, including a company overview video, for immediate use across digital and print platforms.

01.

Scope of Work

Website Refresh

Steel Mountain Marketing conducted a thorough analysis of Wicker Brothers' existing website to identify pain points and areas for improvement. By collaborating closely with the client, we gained a deep understanding of their brand identity, goals, and target audience. Using this insight, we designed a modern, responsive, and user-friendly website that aligns with Wicker Brothers' brand image and values. Our work included refining navigation, simplifying content structure, and enhancing visuals to deliver a seamless browsing experience.

SEO Plan

Steel Mountain Marketing performed comprehensive keyword research for Wicker Brothers, identifying industry-specific and high-ranking keywords relevant to their products and services. We implemented on-page SEO strategies by optimizing metatags, headers, and content to improve the website's search engine visibility. Additionally, we developed a backlink strategy to boost the site’s authority and credibility within the industry. Our team continuously monitored and analyzed website traffic, keyword rankings, and other relevant metrics, enabling data-driven adjustments for optimal performance.

Photo/Video Shoot

Steel Mountain Marketing successfully completed the photo and video shoot for Wicker Brothers, providing high-quality images and footage for both digital and print use. The process began with a pre-production consultation with Wicker Brothers and our professional photographer/videographer to define the vision and goals. On the day of the shoot, our photographer collaborated closely with Wicker Brothers to capture key moments using both traditional and drone photography techniques. Post-production included editing and retouching to ensure top-quality visuals. Within a few days, Wicker Brothers received their edited photos and company overview video, ready for immediate use.

02.

Results

As a result of Steel Mountain Marketing’s efforts, Wicker Brothers saw a significant improvement in website performance and user engagement. The refreshed website provided a more intuitive user experience, leading to increased time spent on the site and a reduction in bounce rates. Enhanced SEO strategies drove a notable boost in organic search visibility and keyword rankings, expanding Wicker Brothers' online reach and credibility within the industry. The new, high-quality photo and video assets have strengthened Wicker Brothers' brand presence across digital and print channels, supporting their marketing efforts with compelling, polished visuals.

03.

Conclusion

Through strategic website redesign, SEO optimization, and professional media production, Steel Mountain Marketing successfully elevated Wicker Brothers’ digital presence and brand impact. The enhanced website, improved search visibility, and polished visual assets have not only strengthened Wicker Brothers’ connection with existing clients but also positioned them to attract new business. This partnership has effectively aligned Wicker Brothers’ online image with their industry expertise, supporting their continued growth and success.

Explore Other Works

Phoenix Innovations

Steel Mountain Marketing provided Phoenix Innovations with a comprehensive photo and video shoot, capturing high-quality visuals through both traditional and drone photography. After thorough editing, we delivered polished photos and a company overview video ready for use. We also crafted a 10 Pack of Static Image Social Media Posts to boost their online presence and engage their audience effectively.

Read More

OpEx Service

Steel Mountain Marketing partnered with OpEx Service to enhance their digital presence and marketing strategy. We developed a modern website, implemented a targeted SEO plan, managed social media, and created engaging content, including blog posts and visual media. Our efforts have significantly boosted OpEx Service's online visibility, strengthened their industry authority, and fostered deeper connections with their audience, driving overall business growth.

Read More

WeldFab

Steel Mountain Marketing provided WeldFab with high-quality photo and video content, capturing key moments through traditional and drone photography. The final, polished visuals are now used across WeldFab's digital marketing platforms, including their website, to enhance their brand presence and engage their audience.

Read More