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Steel Mountain Marketing employs cutting-edge strategies, harnessing the power of data-driven insights and creative campaigns to revolutionize the marketing landscape and elevate brand visibility.
Comprehensive Marketing Strategy
Exclusive Focus on Manufacturing
Experienced Leadership Team
Support for Growth
You wouldn’t climb a mountain without an experienced guide. Our experience is just the tip of the iceberg; there are so many reasons to consider us for your digital marketing trek.
Our ultimate goal is to bring you to the summit, successfully. Steel Mountain Marketing was established in January 2019 to provide digital marketing expertise and guidance to the steel fabrication industry. Steel Mountain Marketing is under the On Point Holdings umbrella.
We want you to experience simplicity while marketing your investments. That’s why we’ve got you covered in all aspects of marketing and advertising. We focus on strategy-first, so you know exactly which tools we’re using and why.
We bring our clients marketing strategy that most have not experienced before. You will have a strategic guide to provide insight and advice as we aim for the summit. We provide key data and results to guide other decisions for your company. We want you to succeed as much as you do.
Our strategy when it comes to pricing? Transparency. Our packages are easy to understand, with no hidden costs. You know exactly what you’re paying for and why it matters to your business.
We are very comfortable navigating the manufacturing terrain. Our leadership team is rooted in the industry, with decades of experience serving manufacturers like you. We bring a unique knowledge of manufacturing best practices and principles to our marketing campaigns that produce results.
You won’t reach the summit without a route plan and the right equipment. Just like a mountaineering trip requires forethought, a strong marketing strategy starts with a plan. We then gather the tools you need and any final preparation before successfully executing your plan to reach the top.
You wouldn’t climb a mountain without an experienced guide. Our experience is just the tip of the iceberg; there are so many reasons to consider us for your digital trek.
Brad Peterson founded On Point Solutions in 2009. He brings over two decades of sales management, business development and leadership expertise to the On Point team. Most of Brad’s career has been invested into the manufacturing and industrial market segments. Brad believes in hiring talented professionals, aligning them with a clear vision and supporting them so they can perform to their potential. Brad has been married to Betsy for 35 years. Together they raised four children and have nine grandchildren. He is actively involved in Crossroads Community Church in Sheboygan, WI. In his free time, Brad enjoys raising and training English Setters for hunting and field trials, and spending time with his grandchildren.
Jordan Peterson has been selling & marketing industrial manufacturing equipment since 2012. He holds a BS in Business Administration with an emphasis in sales, marketing and entrepreneurship from University of Wisconsin-Stout. While working with metal fabricators in Wisconsin, he quickly learned to utilize his experiences as a former collegiate athlete to bring contagious energy and a disciplined approach to each of his projects. In 2017 Jordan relocated to Tennessee to spearhead expansion of On Point Solutions in the southeast. .Jordan enjoys spending his spare time in the great outdoors hunting, fishing and playing golf. An ardent Wisconsin sports fan, he currently resides in Nashville, TN with his german wirehair pointer, Boone.
Joshua Peterson serves On Point Solutions as Managing Partner focused on Operations Management and Financial Management functions. Josh joined On Point Solutions in 2016 and acted as a Territory Manager in the state of Wisconsin. Before joining the family business, he spent 5 years as a Facilities Engineer with a Fortune 500 company and served as an Army Engineer Officer in the Wisconsin National Guard for 9 years. Josh has a bachelor of science in Engineering Technology from the University of Wisconsin-Stout and an MBA in Finance from the University of Wisconsin-Whitewater. He is passionate about the metal fabrication industry and enjoys the people within it. He resides in Hartland, WI with his wife Alix, two daughters Rosalie and Estelle, and his bird dog, Chief. He enjoys western big game hunting, Wisconsin outdoors, football, and golf.
Emilia Vetrano brings a high level of creativity and motivation to her work, allowing her to thrive in today’s fast-paced marketing environment. With five years marketing and project management experience in the corporate marketing world, she’s always on the lookout for ways to evolve marketing tactics, tools and techniques to increase efficiency and drive growth. Emilia received a Bachelor’s Degree in Business Administration with a concentration in marketing and entrepreneurship from the University of Tennessee. She’s thrilled to offer her strategic marketing skills to Steel Mountain clients, and eager to elevate company success and exceed clients’ expectations.Outside of the office, Emilia loves exploring Nashville with her husband and friends. She and her husband are the proud parents of two German short-haired pointers, named Stevie and Annie.
Shannon relies on her adaptability and innovative skill set to excel at her work in the ever-evolving marketing world. With nearly 20 years in the marketing industry, she is continually learning new tactics and skills to build upon her experience. As the content creator, she uses her experience to create blogs, social media posts, emails, and other marketing tools that help companies clearly communicate and converse with their followers.In her free time, Shannon loves to spend time with her husband, kids and pets. She also loves camping, volleyball, and almost every kind of racing.
Justin Ruether combines his love for photography and graphic design with his social media and marketing expertise to create visually appealing and powerful content. Justin earned a Bachelor’s Degree in Business Administration with a concentration in Marketing at St. Norbert College, while also working as a freelance photographer and designer in his spare time. At Steel Mountain, he will use his knowledge of marketing and design, along with his talents behind the camera, to assist in client success and company success.Justin spends most of his free time outdoors, where he enjoys kayaking, fishing, golfing and hiking. When he isn’t outside, you can catch him watching hockey, football or any sport available.
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