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mail marketing is a lucrative ROI tool in your digital marketing strategy. This type of marketing has shown a $38 return per $1 dollar spent on email marketing, according to HubSpot, and other studies as high as $42 per $1 spent.
So how do you know when your email is performing well? Here’s a few key analytics to focus on when you’re just starting out.
Open rate
This is the number of people actually clicking to open and read your email. You can strategically work to improve your open rate with strong subject lines that speak to your audience. It also helps to have a valuable email newsletter that people want to read, and send it out with consistency so that they maintain interest in opening it up.
Click-through rate
A highly effective way to convert email newsletter subscribers is to drive them to your website, where ultimately they will click around and shop - whether that is submitting a quote request or contact form to your company. The click-through rate shows how many people clicked to read something that was linked in your newsletter. Each email can contain multiple links, driving subscribers to valuable blog posts as well as sales pages.
Subscribe/Unsubscribe rates
You should also be implementing strategies to increase email subscribers and continually grow your list, such as offering a freebie tip sheet for an opt-in, or adding a link to subscribe at the bottom of your blog posts or as a pop up. Monitoring your subscriber growth is important, and set goals in order to drive your awareness of this strategy. Its also important to note when people unsubscribe - it’s bound to happen, we’re all overwhelmed with email … but if you notice unsubscribe trends such as certain content driving people to leave your list, then you know what to avoid.
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