3 ESSENTIAL ELEMENTS THAT MAKE YOUR WEBSITE USER FRIENDLY

igital marketing involves many moving parts to make a comprehensive, effective strategy. One standard goal is to drive traffic to your website, where potential customers learn all about your company.

It’s important, then, to consider exactly what happens when a customer visits your website and whether this traffic will actually take the action you want in order to convert more customers.

Website design is a complex process with many things to consider. Here are 3 essential elements that make your website user friendly.

Less is more - simplify!

Your operations are complex and your offerings are robust. There are so many details you can offer to customers to help them understand, yet keep in mind that overload is overwhelming. Trim content to the essentials, and leverage a clean and simple design that is easy on the eye.

Responsive designs are key

These days people are browsing on all sorts of screen sizes - from mobile phones to 20-inch work monitors and everything in between. A responsive design will adjust sizes of images and other elements to make sense no matter the screen size the user is on. A professional website designer will know just how to do this.

Make it easy to find key information

Make sure the desired action steps are straightforward and easy to find. Do you want customers to submit an application form with project details to request a quote? Make sure that links to this form are easy to find and often referenced. Should they contact you for information? Ensure it's easy to figure out how.

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