anufacturing is a unique industry: often dealing with 6 figure sales, multiple supply chains, many moving pieces to produce a single product, an abundant variety of raw materials, and the list goes on.
It may seem cumbersome to use social media for marketing when there is already so much to manage, so it truly is fair to ask:
IS SPENDING TIME ON SOCIAL MEDIA REALLY WORTH IT?
The truth is, social media is a vital tool for manufacturing companies because they have so much going on already. There are so many people involved in a single job and, guess what? Most of those people are on social media.
HERE’S 3 QUICK TRUTHS ABOUT WHAT SOCIAL MEDIA CAN DO FOR YOU:
- Save time reaching people: If your company is in need of new customers, where do you find them? It can be cumbersome to reach a new audience … but social media puts people at your fingertips. As you build your audience, a single post can reach hundreds and later thousands of people.
- Increase website traffic: While social media will not be the primary driver of website traffic (SEO anyone?) it will contribute to growing the number of visitors that hit your site each month. It can also be a useful way of getting in front of someone who’s interested in a subject and already familiar with you, which leads us to …
- Build relationships better: Many people use social media as a way to stay in touch with friends and family, which is why it’s also a way for companies to stay in touch with the people that matter to their business.
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