key step in your marketing funnel is to generate subscribers to an email newsletter for ongoing interactions and relationship building with your leads.
Emails = relationship building? YES! That is the point. An email newsletter nurtures leads in a an automated way comparable to multiple sales calls, coffee meetings and the like. It takes that work and creates a digital format that relays the information needed to convert prospects into someone interested in a transaction.
How do you make sure your email newsletter does this effectively?
HOW TO ADD VALUE TO YOUR EMAIL NEWSLETTER
- Answer frequently asked questions: Someone who subscribes to your newsletter is working on becoming familiar with your company. This may be inspired by the useful content you provide (see below) and may also stem from an underlying interest in your products. Answering the most often asked questions in this newsletter gets you passed that point in a relationship without needing to spend that time together.
- Provide ideas and inspiration: Give your subscribers a reason to open the newsletter, whether it be a free solution to a common problem people in your industry experience or inspiration for another issue related to the reader, such as team building
- Be personable: The content of your email newsletter does not need to take a text book style approach to connecting with its audience. Share your personality and let your brand connect on a human level.
- Use engaging subject lines: Think about the subject lines that get you to open emails, what about them makes it attractive? Be sure the subject relates clearly to the content so that readers feel they get what they opened for.
Want more tips? Read about how to convert more leads with email marketing strategies.
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