CONSIDER THESE 3 SEO TYPES TO BOOST YOUR STRATEGY

s your company considering a website update? Make sure improving SEO is top of mind! (Here’s one reason why)

There are a number of practices and techniques that can be used when designing and updating your website in order to optimize your SEO ranking. A lot of these techniques are based around updating your website to benefit your visitors, but did you know that there are three overarching categories that drive SEO strategy?

The three categories include: On-page SEO; Off-page SEO; and Technical SEO. We dive into those categories below.

On-page SEO: this is SEO that relates to the content that is displayed on each page that helps individual web pages rank better.

• Optimize page titles including; headers (h1) and subheaders (h2).
• Add SEO on images. This includes adding accurate ALT text and file names so that search engines can understand the content of the images.

Off-page SEO: While on-page SEO has to do with the content on a page, off-page SEO is all about how much other websites point to yours. Off-page SEO relies most on links coming from outside your website, think of things like:

• Blogs
• Partner sites
• Affiliate posts
• Social media
• Podcasts
• Emails

Technical SEO: The most technical type of optimization, as it mainly involves knowledge of the different search engine algorithms and how to best use these algorithms to get your pages to rank higher. Some tactics to technical SEO include:

• Optimize your websites load time on different devices
• Optimize your site structure and URL structure.
• Check and optimize your robots.txt
• Add and verify your website with Google Search Console
• Follow SEO Friendly web design

Search engine optimization can be confusing and by following simple steps can help you optimize your manufacturing B2B SEO to help drive your sales and marketing efforts.

If you would like more information on SEO or are looking for a more customized approach to tackling B2B SEO on your company’s website, reach out to our team. We would be happy to find a time to take a closer look at your website and to help you strategize a way to use SEO in your benefit. CONTACT US

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