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id you ever doodle as a child? Many people have probably found themselves scribbling mindlessly at one point in their lives. The truth is, this almost subconscious act can sometimes offer inspiration and insight for something useful.
In this case: blog topics.
Blogging is an important tool in a marketing strategy and key way to drive website traffic. We use blogs to establish authority and expertise in an industry, while also building a relationship with your audience. But, coming up with blog topics can be daunting!
Enter: doodling!
A more professional term could be making a mind map, which is a thought bubble chart that starts with a centralized idea and then branches from there.
In the manufacturing industry, some of those central topics might include:
So, for example, let’s start a mind map using Customer Service. Add that term to the center, and then branch out with adjectives describing your company’s customer service type and experience. This can continue on with more examples and specific topics, and eventually you’ll walk away with a list of some blog ideas to keep on hand for the future.
This is an easy exercise to do when you have a little down time. It’s also great to do during a team meeting to add a variety of perspectives and ideas to your list!
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