hen looking at different ways to market your manufacturing company, digital marketing is an important tool to ensure you are utilizing a strategic approach.
The limitations to in-person marketing strategies have been highlighted in the past few years with the onset of the COVID-19 pandemic, requiring manufacturers to shift their marketing to the digital/online space in order to reach their target audience. Digital marketing enables you to connect with both B2B and B2C audiences, reaching new audiences and building your brand awareness with a targeted approach and a broader range.
Social media is an obvious place to start when creating your digital marketing strategy. Building an audience on social media means you are connecting with more people who will gain brand recognition the longer they follow and engage your content.
So - how do you get people to trust your company just because they follow you on social media? Here are a few tips to keep in mind.
- Alignment: Social media is great for keeping a pulse on what your customers are wanting from you and what other competitors are doing in order to ensure that your company is aligned with the current market needs. Take note of which types of content followers engage with, what questions are being asked and answered and what other conversations are happening on social - and be sure to become a part of those.
- Innovation: Ensure you are utilizing the right social media platforms to connect with your target audiences. Facebook as an early platform is a go-to choice for many companies, however other platforms may actually help you find who you need. Linkedin is a professional social media channel with over 171 million active users in North America (2022) and can be a great place to connect with manufacturers with industry forward-thinkers and boost workplace innovation. Instagram is great for showcasing pictures of your work if it's a very visual process, and utilizing hashtags to reach unknown audiences. It's important to also stay aware of emerging platforms and consider whether they might help your brand.
- Devotion: Strategically developing and sharing content on a consistent basis is key to ensuring you will build a devoted, engaged audience. An engaged audience is essential to perfecting your pipeline and growing your company.
- Awareness and Reach : Through both strategic organic and paid content, social media is one of the easiest ways to get your brand in front of new audiences.
Social media is a wonderful tool for manufacturers looking to strategically boost their digital marketing efforts. By implementing a few simple tips, you can ensure that your audience and company are aligned and that your brand is building an engaged audience that will help drive company growth.
Looking for more? Our team of industry experts are ready to chat with you about your company’s questions and needs.
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