WEBSITE TRENDS IN A POST-PANDEMIC WORLD

he COVID-19 pandemic has caused a number of shifts in the digital, online landscape over the past few years. Many people have shifted the way they work, socialize and live to depend even more heavily on the internet.

The shift to online has placed more importance on well designed and functioning websites. The quality of a business’s online, web presence is now preserved by many potential customers and the quality of your business’s services and offerings.

Staying current with trends of web design and functionality will be crucial in ensuring your website is meeting and portraying the quality of your brand’s services and offerings. Here are a few website trends we are seeing in 2022:

1. High Quality, Personal Photos: Having images that are high quality and ideally your photos (not stock) help to boost the overall quality of your website.
2. Minimalism: Less can be so much more. When laying out your website aim to have a balance of visuals, written content, and white space. A good balance of content will help visitors to your website consume the content and navigate more easily.
3. Video Integration: In addition to high quality images, video is key to capturing your audience's attention and keeping them on your website longer. Video content ideas include: About us video; behind the scenes; quick interviews with a few employees about why they like working with you, etc.  
4. Mobile-Friendly: In 2022, 58.26% of all website traffic is coming from mobile devices. It is important to ensure that your website is designed to be mobile-friendly so that visitors have a good experience and want to speed time on your website.

Having a well designed website that functions in the ways your visitors need will help you boost your marketing goals, meet your sales goals, and boost your bottom line. If you have more questions or would like a personalized website review for your business, reach out! We would love to ensure your website is functioning the best way possible.

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