WHAT COLORS MEAN FOR YOUR BRAND

our brand is one of the most valuable assets your business possesses. It is the way that your audience identifies you from your competition, the experience your brand provides and includes everything from your customer service style, tone of voice, product packaging, business values, logo and what we are talking about today: colors.

One of the goals of developing a brand is ensuring that you're evoking an emotional response from your target audience. Emotions are powerful in driving decision making, and this is why selecting the right colors for your brand are so important.

According to  neuroscientists, the way that consumers feel about a brand is a stronger pull than the way they think about a brand. If we pair that logic with the fact that colors evoke certain emotions, the colors you choose have the ability to drive sales.

Choosing your brand colors can be tricky and is more than choosing colors you like. Before you select your colors, you must determine what your ideal brand personality is and what different colors mean to people.

Color Codes:

• Red: aggressive, energetic, provocative, attention-grabbing, passionate
• Purple: royalty, sophistication, nostalgia, mystery, spirituality
• Blue: trustworthy, dependable, secure, responsible, confident
• Green: Wealth, health, prestige, serenity, generosity, safety
• Yellow: positivity, light, warmth, motivation, creativity, happiness
• Orange: vitality, fun, playful, exuberant, outgoing
• Brown: earth-like, natural, simplistic, durable, comforting
• Black: Prestige, value, timelessness, sophistication, power
• White: pure, noble, clean, soft

Brand colors are essential to your business' brand. Do your current colors evoke the same feelings and experience you want customers to have with your business? If the answer is no or you are not sure, we’re always happy to dive into that discussion during a free introduction call.

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