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e all spend an abundance of time on the internet. In 2020, the average time spent consuming content was nearly 7 hours a day! While that amount was fueled by the COVID-19 pandemic, previous research still showed the average time around 3 hours each day.
With so much time spent behind a screen, what’s the point? From a marketing perspective, the point is built into a Call to Action.
A call to action tells people reading your digital content what to do next. When used effectively, this will send the person through a carefully planned sales pipeline.
It’s important to have a comprehensive marketing strategy in place in order to do this. This means you understand that someone who finds your Facebook post, for example, is prompted to read a blog (the call to action) and then is prompted to signup for your email newsletter (the call to action) and then is prompted in the newsletter to book a consult (the final call to action.)
Since a call to action inspires someone to do something, it needs to include a strong verb that is very specific to the action being taken. Simply using “Submit” on a button is not a strong Call to Action, because it doesn’t give detail about what the person taking that action will receive.
You can see in these call to actions unique verbs chosen that add a little extra personality to the phrase, while also speaking directly to the benefit of taking that action. This is a simple way to polish your marketing efforts so that more leads start funneling through your sales pipeline.
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