Braun Fabrication

Objective

Braun Fabrication, a leading player in the manufacturing industry, partnered with Steel Mountain Marketing to enhance its online presence, improve user experience, and boost brand visibility. The project aimed to achieve these goals through a comprehensive website redesign, a strategic SEO plan, a targeted blogging strategy, and effective social media management on LinkedIn.

01.

Scope of Work

Website Redesign

Conducted a thorough analysis of Braun Fabrication's existing website to identify pain points and areas for improvement.
Collaborated with the client to understand their brand identity, goals, and target audience.
Developed a modern, responsive, and user-friendly website design that aligns with Braun Fabrication's brand image and values.
Implemented improved navigation, streamlined content structure, and enhanced visuals to provide a seamless browsing experience for users.

SEO Plan

Conducted comprehensive keyword research to identify industry-specific and high-ranking keywords relevant to Braun Fabrication's products and services.
Implemented on-page SEO strategies, including optimizing meta tags, headers, and content, to improve the website's search engine visibility.
Created a backlink strategy to enhance the website's authority and credibility within the industry.
Monitored and analyzed website traffic, keyword rankings, and other relevant metrics to make data-driven adjustments and improvements.

Blog Development & Management

Developed a content strategy focused on creating informative, engaging, and shareable blog posts related to Braun Fabrication's industry.
Produced high-quality, SEO-optimized blog content that positioned Braun Fabrication as an industry thought leader and provided value to its audience.
Implemented a consistent publishing schedule to maintain an active and relevant blog presence.

Social Media Management

Conducted an audit of Braun Fabrication's existing LinkedIn profile to identify areas for improvement.
Developed a tailored social media strategy for LinkedIn, including content calendars, post schedules, and engagement tactics.
Created and curated engaging LinkedIn posts, articles, and updates to showcase Braun Fabrication's expertise, projects, and company culture.
Monitored and responded to audience interactions, fostering community engagement and building brand loyalty.

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02.

Results

The website redesign led to a significant improvement in user engagement metrics, including reduced bounce rates and increased time spent on the site.The SEO plan resulted in improved search engine rankings for targeted keywords, driving organic traffic to the website.The blog contributed to a growing online presence, positioning Braun Fabrication as an authority in its industry.Social media efforts on LinkedIn increased brand visibility, engagement, and industry connections.

03.

Conclusion

The collaboration between Braun Fabrication and Steel Mountain Marketing successfully achieved the project's objectives, strengthening Braun Fabrication's digital presence and establishing a solid foundation for ongoing growth and success in the online landscape.‍

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